Saturday, March 19, 2011
Awfully Chocolate
So much have been heard about it. The unique shop display, their marketing concept, their specially imported chocolate, their success story and of course their chocolate cake.
My friend said : “Whenever we celebrate any occasion in the office, my boss insists that I order cakes only from ‘Awfully Chocolate’.” So there it goes, the ultimate chocolate cake in town.
Happily and carefully, I fetched it back with both hands, like a precious thin foil of gold. I even invited 2 friends for a cake appreciation ceremony. One bite into it and there was silence……..
For 5 seconds….
Before the cursing began. Whoever hailed it as the best chocolate cake ever has obviously never eaten enough chocolate cakes in his life. (or was being paid to broadcast it) Surely there is a taste of chocolate but where is the intense aroma? The explosion of sharp bliss? The sinful luscious flavor ? the complex layers of the unique nuttiness? The velvety texture? The lingering after taste? And concerning the sponge cake which the chocolates covered, It was dry and stale. In another words, this is just a honest, ordinary chocolate cake. Honest because the chocolate content is real and not artificially flavored. That’s all.
High expectation comes with high delusion. And it is costly.
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